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Value – What Does it Really Mean

Ultimately, the value of a printing ink supplier must be determined by looking far beyond the price list.

By: Daryl Collins

Wikoff Color

What is value and how does a printer measure it when it comes to evaluating printing ink suppliers? What can be gleaned from a price list or a proposal or even trial runs? Daryl Collins Ultimately, the value of a printing ink supplier must be determined by looking far beyond the price list. Printers must also look at the full capabilities an ink supplier delivers – where the rubber meets the road – in the pressroom and ultimately the printer’s bottom line. Value, what ...

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